4 quick questions with Mari at DK Company on the Buying Days at Stockholm Showroom

​The Buying Days at Stockholm Showroom have become a central part of the seasonal activities for many of our brands here in the Stockholm Fashion District. During these intensive days, participants have the opportunity to gather valuable insights, engage in business discussions, and hold meaningful meetings. We spoke with Mari Fasth from DK Company to gain insight into what makes these Buying Days so significant.​

What do you see as the main advantages of participating in this event?
The Buying Days at Stockholm Showroom are a central component of our seasonal operations. In a short period, we can accumulate extensive knowledge, conduct business dialogues, and engage in valuable meetings, making it an efficient and relevant platform for us. Here, we not only have the opportunity to showcase our brands but also to listen to our customers’ needs and collaboratively plan for the upcoming season. It provides a unified starting point for a strong and well-founded sales year.​

What kind of experience can visitors expect during the Buying Days, and what makes this meeting place unique?
Visitors can anticipate a professional, personal, and business-focused environment. At DK Company, we place great importance on creating a welcoming atmosphere in our showrooms, where the collections can speak for themselves. What makes the Buying Days unique is the dedicated time and clear focus, offering an opportunity to delve into business setups, assortments, and joint strategies for the future. It’s a valuable platform for both our customers and us.​

Which types of products or collections are particularly popular during the Buying Days?
There’s always strong interest in the season’s new arrivals, both from our broad, commercially successful brands and those with a more distinct trend profile. We also notice that our NOOS (Never Out of Stock) products are increasingly significant in discussions, as availability and reliability become central in retail. With solutions like auto-replenish, we can offer smarter logistics and better flows, ensuring the right product is always in the right place at the right time.​

How do the Buying Days enhance the customer experience compared to other purchases made throughout the year?
The personal interaction makes a difference. Our customers have the chance to experience the collections firsthand, discuss arrangements, and gain a clearer overall perspective. This fosters confidence in decision-making and builds a stronger foundation for collaboration. During the Buying Days, we also provide insights into how we work to boost sales performance and streamline store operations, such as through continuous deliveries and a stable NOOS offering.